About Capital C
The Short Version
Hi, I’m Christina Brauer, founder of Capital C. I create data-driven paid marketing campaigns for B2B companies who want to measurably increase pipeline and revenue.
I didn’t set out to become a B2B paid marketing specialist. But as I worked with clients in the B2B space, I realized something crucial: the B2C playbooks that most marketers were using simply weren’t cutting it.
B2B companies were wasting budgets and struggling to see real results. So, I did what any data-driven marketer would do – I developed my own approach tailored specifically for B2B.
The Full Story
My journey in digital marketing began 15 years ago at the very epicenter of the industry: Google. This foundation gave me invaluable insights into the power of data-driven marketing and performance optimization, initially focused on B2C and eCommerce.
As my career progressed, I worked across various roles – from Google Account Strategist to Marketing Director for startups in Berlin. Each position added layers to my understanding of digital marketing strategy, planning, and tracking. In 2017, I took the leap and founded Capital C, initially working with a diverse range of clients across both B2C and B2B sectors.
It was during these early years of Capital C that I noticed something intriguing. While working with B2B clients, I realized that the strategies that worked well for B2C weren’t always effective in the B2B space. Traditional metrics like cost-per-lead (CPL) weren’t telling the whole story. A campaign with a great CPL could still be worthless if it wasn’t generating quality leads that resulted in closed deals.
This insight prompted me to develop a B2B-specific approach that tied marketing efforts directly to pipeline and revenue. I dove deep into the challenge, leveraging my knack for understanding complex industries and my passion for continuous learning. The turning point came when I developed a method to integrate data from various sources – ad platforms and CRMs – into automated reporting dashboards. The enthusiastic feedback from B2B clients confirmed we were onto something big.
Capital C’s mission:
To revolutionize B2B paid marketing with a truly data-driven, revenue-focused approach. We’ve helped clients save hundreds of thousands in wasted ad spend and quadruple their pipeline value from campaigns.
Our client roster spans a wide range of B2B industries – from cutting-edge SaaS and AI infrastructure companies to more traditional sectors like real estate and industrial technology. What unites them is a desire for marketing that delivers measurable bottom-line results.
At the heart of our approach is the Click-to-Close Framework, our proprietary methodology that aligns every marketing action with pipeline and revenue goals. It’s our answer to the unique challenges of B2B marketing, where standard ad platforms often fall short.
Ready to transform your B2B marketing from a cost center to a revenue driver?
Let’s talk.
Why do I love B2B marketing?
Because it’s a puzzle waiting to be solved. It requires creativity, analytical thinking, and a deep understanding of complex sales cycles. And there’s nothing more satisfying than cracking that code and watching our clients’ businesses grow as a result.
When I’m not immersed in campaign data or strategizing with clients, you’ll find me training for my next race, practicing yoga, or exploring London’s vibrant food scene. These pursuits fuel my creativity and problem-solving skills, which I bring back to my work every day.