(Part One) The Minimum Budget The Perfect Google Ads Budget for Optimal Results If you're planning to advertise on Google or create a new campaign, you might be wondering what the ideal budget for your ads should be. The answer depends on various...
(Part Two) The Maximum Budget The Perfect Google Ads Budget for Optimal Results Have you asked yourself: "What should my Google Ads budget be?" It is one of the most common questions among founders and marketing managers looking to start...
Write Better Responsive Search Ads: Eight Types of Headlines to Inspire Your Google Ads Copy Very few things in Google Ads still work as they did five years ago. Thanks to the introduction of Responsive Search Ads, ads are no exception. Having...
The 7-Point Checklist for B2B SaaS companies to start scaling with Google Ads Your company needs customers. And you know that an excellent place to find them is on Google. That is where people are looking for what you have to offer. To scale...
3x Your Landing Page Conversions with these 4 Questions In the last 30 days, I celebrated major performance improvements with two PPC campaign management clients. Their conversion rates tripled. No campaign management wizardry was involved this...
Part Three-Decrypting Google Ads’ advanced Impression Share metrics Google Ads can be complicated. In the last two days, I have broken down Impression Share and Lost Impression Share metrics. Today is about Impression Share metrics that tell you...
Part Two-How far can you scale your Google Ads volume? Can you 10x your Google Ads results? It depends on how much of the existing search volume for your keywords you are already capturing. The Impression Share metric in your Google Ads account...
Part One-Do you know the Google Ads Impression Share? “These campaign results are great.” I love hearing these words from my clients. Maybe it’s why I have been working with Google Ads for 13 years. And this sentence is often followed by a...
7 Performance Marketing Tips for B2B & SaaS Startups Most of my campaign management clients in the last six years have been B2B and SaaS startups. I have helped them build a high-quality lead acquisition machine. Here are my seven essential...
Where Do You Sit on the Google Advertiser Happiness Curve? Working as a campaign manager and consultant with Google advertisers across sizes and industries, I found that they fit into three different categories based on how big their budgets are...
Keywords are No Longer the Most Important Building Block for Successful Google Ads Over the last 13 years, I have worked with hundreds of advertisers on their digital campaigns. Up until two years ago, if someone asked me about the essential thing...
How to share access to your Google Ads account If you want to give an agency (like us) or another external party access to your Google Ads account, they will probably ask you for your Google Ads account number. You can find it in the top...
Discover how you can boost your Google Ads performance with Callout Extensions Callouts are ad extensions that allow you to attach additional text to your Google Ads search ads. This is usually used to highlight the unique aspects of your service...
Help potential customers understand your offering better with Google Ads Structured Snippet Extensions Structured Snippet extensions help people know more about the nature of your business before clicking on your ad. This can be particularly...
Increase your Google Ads Click Through and Conversion Rates with Sitelink Extensions Sitelink extensions are subheadings which appear below your adverts’ main text. They are clickable and take potential customers to a specific page on your...
Will Google Search Ads work for your business? Answer six simple questions to find out. Search ads have timing on their side. Because they appear right when the customer is searching for a solution to their problem, the customer is in the perfect...
The ultimate guide to Google´s Quality Score The Quality score is a metric that gives estimate of the relevancy of your ads and landing pages for a given keyword. It is indicated as a number on a scale from one to ten in your Google Ads accounts....
An optimization routine to improve your quality score TODAY If you want to refresh your memory on the concept of the quality score, check out my Ultimate Guide to Google's Quality Score blog post. In this post I’ll share with you an optimization...
Should I Run Google Ads For Your Own Brand Keywords? This is a question I very often get asked, so I put together this guide to help you decide. It is almost always a good idea to run ads on your own brand terms, especially as clicks will...
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