by LiLi Nacht | Mar 9, 2025 | EN, Google, Google, Search Ads, Search Ads
(Part One) The Minimum Budget The Perfect Google Ads Budget for Optimal Results If you’re planning to advertise on Google or create a new campaign, you might be wondering what the ideal budget for your ads should be. The answer depends on various factors. In...
by Lorena Bugnosen | Mar 8, 2025 | EN, Google, Google, Search Ads, Search Ads
(Part Two) The Maximum Budget The Perfect Google Ads Budget for Optimal Results Have you asked yourself: “What should my Google Ads budget be?” It is one of the most common questions among founders and marketing managers looking to start advertising....
by Lorena Bugnosen | Mar 8, 2025 | EN, Google, Google, Search Ads, Search Ads
Write Better Responsive Search Ads: Eight Types of Headlines to Inspire Your Google Ads Copy Very few things in Google Ads still work as they did five years ago. Thanks to the introduction of Responsive Search Ads, ads are no exception. Having worked with Google Ads...
by Lorena Bugnosen | Mar 8, 2025 | EN, Google, Google, Search Ads, Search Ads
The 7-Point Checklist for B2B SaaS companies to start scaling with Google Ads Your company needs customers. And you know that an excellent place to find them is on Google. That is where people are looking for what you have to offer. To scale successfully, make sure...
by Lorena Bugnosen | Mar 8, 2025 | EN, Google, Google, Search Ads, Search Ads
3x Your Landing Page Conversions with these 4 Questions In the last 30 days, I celebrated major performance improvements with two PPC campaign management clients. Their conversion rates tripled. No campaign management wizardry was involved this time. We improved...
by Lorena Bugnosen | Mar 8, 2025 | EN, Google, Google, Search Ads, Search Ads
Part Three-Decrypting Google Ads’ advanced Impression Share metrics Google Ads can be complicated. In the last two days, I have broken down Impression Share and Lost Impression Share metrics. Today is about Impression Share metrics that tell you about ad positioning....
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