by Lanre Abdul-Gaffar | Sep 23, 2021 | Basics, Google, Tutorials
How to share access to your Google Ads account If you want to give an agency (like us) or another external party access to your Google Ads account, they will probably ask you for your Google Ads account number. You can find it in the top right corner of the screen...
by Lanre Abdul-Gaffar | Feb 23, 2021 | Google, Search Ads
Discover how you can boost your Google Ads performance with Callout Extensions Callouts are ad extensions that allow you to attach additional text to your Google Ads search ads. This is usually used to highlight the unique aspects of your service or business. Here is...
by Lanre Abdul-Gaffar | Feb 22, 2021 | Google, Search Ads
Help potential customers understand your offering better with Google Ads Structured Snippet Extensions Structured Snippet extensions help people know more about the nature of your business before clicking on your ad. This can be particularly helpful for the searcher...
by christina@capitalc.agency | Feb 18, 2021 | Google, Search Ads
Increase your Google Ads Click Through and Conversion Rates with Sitelink Extensions Sitelink extensions are subheadings which appear below your adverts’ main text. They are clickable and take potential customers to a specific page on your website. Here is an example...
by christina@capitalc.agency | Sep 29, 2020 | Basics, Bing, Google, Search Ads
Will Google Search Ads work for your business? Answer six simple questions to find out. Search ads have timing on their side. Because they appear right when the customer is searching for a solution to their problem, the customer is in the perfect position to say ‘yes’...
by christina@capitalc.agency | Sep 29, 2020 | Bing, Google, Search Ads
The Quality score is a metric that gives estimate of the relevancy of your ads and landing pages for a given keyword. It is indicated as a number on a scale from one to ten in your Google Ads accounts. To see it you need to add the column to your keyword tab. Quality...
by christina@capitalc.agency | Sep 29, 2020 | Quality Score, Search Ads, Tutorials
If you want to refresh your memory on the concept of the quality score, check out my Ultimate Guide to Google’s Quality Score blog post. In this post I’ll share with you an optimization routine I use on my established Google and Bing Ads accounts to improve...
by christina@capitalc.agency | Sep 29, 2020 | Basics, Bing, Google, Search Ads
Should I Run Google Ads For Your Own Brand Keywords? This is a question I very often get asked, so I put together this guide to help you decide. It is almost always a good idea to run ads on your own brand terms, especially as clicks will usually cost you only a few...
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