Reporting & Analytics
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
This quote by John Wanamaker is over 100 years old and we have come a long way – conversion tracking and attribution modelling have brought us a lot closer to the truth.
But even today, a lot of marketers are wasting precious time on manually collecting, aggregating and analyzing data or simply putting together reports.
Data is siloed and platforms do not not talk to each other they way they should. There are lots of BI tools, but most of them either are either too simplistic and cannot show you all the facets of your marketing & business data, super complicated to implement, prohibitively expensive or all three.
After struggling to find the perfect solution for sharing results with our customers as well as giving us the insights we need to analyze and optimize performance and not finding anything that was accessible and customizable enough without breaking the bank, we have built our own solution. We get the data through APIs from all relevant sources (e.g. Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, Google Analytics, Shopify, Hubspot), aggregate it and make it accessible to our clients through interactive dashboards, which update themselves automatically. When we want to deepdive into a channel or compare channel performance over time, it is as easy as dragging and dropping the right metrics into place.
If this sounds like something you would like to learn more about, we’d love to help you supercharge your marketing insights and productivity.